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N20-15 - Mediji i informacija

Course specification
Type of study Bachelor academic studies
Study programme
Course title Mediji i informacija
Acronym Status Semester Number of classes ECTS
N20-15 mandatory 3 2L + 2E 6.0
Lecturers
Lecturer
Lecturer/Associate (practicals)
Prerequisite Form of prerequisites
According to the Rules of Study of the First Cycle of Studies. Listening to subjects conditioned by university and faculty acts.
Learning objectives
The goal of studying the content of the course is aimed at understanding the meaning of media information and the impact it suffers in media production and post-production. But also the influence on its scope, quality and duration by various so-called filters and regulators. The central interest will be focused on the study of techniques, styles and methods of spin and influence on the information pyramid in the world media.
Learning outcomes
Students will be able to recognize the basic techniques, styles and methods of spinning media information created during production, post-production and dissemination. Students will distinguish the practice of spin in media spheres. They will be able to influence the information through some spin technique or method.
Content
istorical roots of spin; Bernays's manipulations and Borstin's premonitions; The influence of Hollywood and the Pentagon on media production; Principles of media influence, techniques, models and styles of spinning; Information flow control; Spin as a defensive tool; The President's image as a spin; PR agencies in the service of governments; Industry of media contributions; Spin Doctors in Great Britain; Spinning in the USA; Spinning practice in other countries; Spin out of the West (Srbija). Big affairs and spin failures.
Teaching Methods
Classes will be conducted ex cathedra with continuous student participation through encouragement for conversation, polemics, critical analysis, comparison of knowledge and the like.
Literature
  1. Marčelo Foa, (2017). "Gospodari medija". Beograd: Clio. Iv-Fransoa Le Koadik, (2005). „Nauka o informacijama“. Clio: Beograd. Bojan Mihajlović, (2022). "Manipulacija, crna psihologija". Beograd: Clio. Višnja Knežević (2006). "Spin doktori, medijski manipulatori". Banja Luka: Litera. Dominik Mojsi, (2012). "Geopolitika emocija". Beograd: Clio. (Original title)
  2. Kastels, M. (2014). "Moć komunikacija". Beograd: Clio. Kastels M. (2018). "Mreže revolta i nade". Beograd: Službeni glasnik (Original title)
Evaluation and grading
Students' knowledge will be checked through a colloquium, independent papers and a final exam.
Specific remarks
N20-15