N20-27 - Systems of informing

Course specification
Type of study Bachelor academic studies
Study programme
Course title Systems of informing
Acronym Status Semester Number of classes ECTS
N20-27 mandatory 5 3L + 1E 6.0
Lecturer/Associate (practicals)
Prerequisite Form of prerequisites
According to the Study Rules of the first study cycle. Attended classes and exercises in the stipulated minimum percentages.
Learning objectives
The aim of studying this subject is to acquire knowledge about the quality and structure of the active, institutional and passive, non-institutional part of the information and communication system (ICS), as well as to get acquainted with the meaning of these terms in mediaology and communication. Active agents of the IKS are represented by the state (as a source of information, as a regulator for the sphere of information and media, and the state as a subject in international communication), then political parties (genesis, activities, goals, campaigning and electoral action, spin and political communication). and religious organizations as active factors of IKS that can influence the scope and duration of information. In addition, the course includes teaching units that deal with the consequences of the actions of advertisers, the advertising industry and PR on media production and the journalistic field of action (Pjer Bourdije). The receiving structure of IKS is analyzed as a segment that has less communication power and that represents the field of human choice, i.e. the right to participate or be excluded from the process of social and political communication. Within this structure, three types of collectivities are considered, which are qualitatively different from each other: the mass, the audience and the public.
Learning outcomes
Students will become familiar with the broad context of the contemporary interpretation of information systems as institutional and non-institutional segments of society. They will get acquainted with some of the most important models of social communication, in order to better understand the structure and process of social communication. Students will be introduced to contemporary interpretations of the state and its role in the media sphere, and students will be able to recognize some less visible actions in the sphere of media and political communication. Studying the nature of the activities of political parties and their interrelationship with the media and the public, through theoretical analysis and simulation of situations, students will be trained to recognize some important phenomena in social reality that affect the quality of public and mass information; such as the appearance of spin, pressures, "rebellious masses", fragmented public and others.
Theoretical consideration of the concept of information and contemporary attributes of information. Assumptions and emergence of the information and communication system (ICS). Sapir's division. Kastels' understanding of the dual city phenomenon. Defining terms and subjects of IKS study. IKS system models. Determinants of IKS. State and media. Social groups as determinants of IKS. The phenomenon of spin doctors and spinning. Test 1 Capital owners and advertisers in IKS. Sunday for seminar papers. Religious organizations as IKS agencies. Minorities and media, minority media. Professional groups of communicators. Mass, audience, public and IKS. Test 2. Internet and communication. The emergence of the Internet, Internet services. Media on the Internet, online communication. Cyberspace and the public sphere.
Teaching Methods
Ex cathedra lectures, individual interactivity, group works, exercises, consultations, involvement in project work (when possible)
  1. Tatjana Tapavički Duronjić (2017). „Digitalni informacioni sistemi, medijski pristup“. Fakultet političkih nauka Univerziteta u Banjoj Luci: Banja Luka. Subotić, Oliver (2011). ”Informaciono kontrolisano društvo”. Beograd/Stari Banovci: Bernar. Miroljub Radojković / Branimir Stojković, (2004). „Informaciono-komunikacioni sistemi“. Beograd: Clio. (Original title)
  2. Ljubiša Despotović i Zoran Jevtović, (2019). „Geopolitika medija", Novi Sad. Dominik Mojsi, (2016). "Geopolitika televizijskih serija", Beograd: Cllio. (Original title)
  3. Dopunska literatura: Slobodan Reljić, (2013). "Kriza medija i mediji krize". Beograd: Službeni glasnik. (Original title)
Evaluation and grading
Assessment and evaluation of student work and knowledge takes place through a colloquium (2), independent student papers and a final, oral exam. In addition to the ability to reproduce the content of the subject, the ability to think analytically and connect ideas is especially tested.
Specific remarks