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M41004 - Packaging Graphic Design (M41004)

Course specification
Type of study Master academic studies
Study programme
Course title Packaging Graphic Design (M41004)
Acronym Status Semester Number of classes ECTS
M41004 elective 1 3L + 3E 8.0
Lecturers
Lecturer
Lecturer/Associate (practicals)
Prerequisite Form of prerequisites
None
Learning objectives
Enabling students for independence in acquiring and applying professional knowledge in the field of textile printing.
Learning outcomes
The acquired knowledge is used in the profession, research, independent work and further training.
Content
The concept of packaging and packing; Development and history; Classification of packaging; Functions and categories of packaging; Packaging and/as product; Purposes of packaging and materials; Spatial graphics and patterns; Sketches, development and concept of new packaging; Sketches, development and redesign of existing packaging; Packaging design as a form of modern visual communication; Impact of packaging on consumers; Packaging and branding; Realization and presentation techniques; Packaging design as an element of marketing; Typography and packaging design; Contemporary packaging design.
Teaching Methods
Teaching is performed with modern didactic tools and methods, interactively in the form of lectures, laboratory exercises and through independent research work of candidates. The lectures present the theoretical part of the material accompanied by examples and simulation solutions to facilitate understanding of the subject matter. The acquired knowledge on the available laboratory equipment is practically applied in laboratory exercises. In addition to lectures and exercises, consultations are held regularly.
Literature
  1. The Little Book of Big Packaging Ideas, Catharine Fishel, Stacey King Gordon; Rockport, 2007. (Original title)
  2. Charlotte & Peter Fiell: Design of the 20th Century, Edition: English, Taschen, 2003. (Original title)
  3. M. Fruht, M. Rakić, I. Rakić: Grafički dizajn - kreacija za tržište, ZUNS, Beograd, 2004. (Original title)
Evaluation and grading
Project and final exam